New research on Netflix data reveals that people are being exposed through the internet to more obscure movie selections, and liking them. The concept is known as the long tail… things falling outside of the mainstream but representing a large potential source of revenue.
This is because the long tail consists of diverse tastes and personalities which only a medium like the internet can cater too. As businesses realize that this is a great potential source of revenue, the sector expands and even more people discover long tail products that they didn’t know they liked.
I got this story from Tyler Cowen, which is no surprise because this type of collecting and ordering of tastes via the internet is the kind of thing he loves, and talks about in great detail in his new book: Create Your Own Economy.